1. Information We Collect

We collect information to provide better services to our users. The types of information we may collect include:

2. How We Use Your Information

We use the information we collect for legitimate business purposes, including:

• Customer Service: Responding to your inquiries, providing customer support, and resolving any issues
• Order Processing: Processing, fulfilling, and delivering your orders efficiently
• Service Improvement: Analyzing usage patterns to improve our website, services, and user experience
• Communications: Sending order confirmations, updates, and promotional offers (with your consent)
• Legal Compliance: Meeting our legal and regulatory obligations
• Fraud Prevention: Protecting against fraudulent activities and maintaining security

3. Legal Basis for Processing (GDPR Compliance)

We process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill our contractual obligations to you
• Legitimate Interest: For business operations, fraud prevention, and service improvement
• Consent: Where you have given explicit consent for marketing communications
• Legal Obligation: To comply with applicable laws and regulations

4. Information Sharing and Disclosure

We respect your privacy and do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Trusted Service Providers

• Payment processors for secure transaction handling
• Shipping and logistics companies for order delivery
• Technology service providers for website maintenance and hosting
• Professional advisors (lawyers, accountants) bound by confidentiality

Legal Requirements

• When required by law, court order, or regulatory authority
• To protect our rights, property, or safety, or that of our users
• In connection with business transfers or acquisitions

5. Data Security

We implement comprehensive security measures to protect your personal information:

• Encryption: All sensitive data is encrypted in transit and at rest
• Access Controls: Limited access to personal data on a need-to-know basis
• Regular Monitoring: Continuous monitoring for security threats and vulnerabilities
• Staff Training: Regular privacy and security training for all employees
• Secure Infrastructure: Industry-standard security protocols and practices

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience:

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality
• Performance Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements (with your consent)

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

7. Your Rights and Choices

Under applicable privacy laws, including GDPR, you have the following rights:

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within one month.

8. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Account Data: Retained while your account is active and for 7 years after closure for legal purposes
• Order Information: Retained for 7 years for accounting and legal requirements
• Marketing Data: Retained until you opt out or for 3 years of inactivity
• Technical Data: Typically retained for 2 years for security and improvement purposes

9. International Data Transfers

If we transfer your personal data outside the UK/EEA, we ensure adequate protection through:

• Adequacy decisions by relevant authorities
• Standard contractual clauses approved by regulatory bodies
• Other appropriate safeguards as required by law

10. Third-Party Links and Services

Our website may contain links to third-party websites or integrate with external services. Please note:

• We are not responsible for the privacy practices of external websites
• We encourage you to review the privacy policies of any third-party sites you visit
• This Privacy Policy applies only to information collected by Amesplan Ltd

11. Children’s Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes:

• We will post the updated policy on this page
• We will update the “Last Updated” date
• For significant changes, we may notify you via email or website notice
• Your continued use of our services constitutes acceptance of the updated policy

13. Complaints and Regulatory Contact

If you have concerns about how we handle your personal data, you have the right to complain with the relevant supervisory authority:

• UK: Information Commissioner’s Office (ICO) – ico.org.uk
• EU: Your local Data Protection Authority